#20 Seven things every designer should know about business

A few weeks back, I published the guide for designers who want to learn more about business. As the title already suggests, it covers seven most important business skills for designers.

I decided to turn this guide into a podcast for those of you who prefer audio books. In it, we cover:

• Industry Analysis

• Competitor Analysis

• Business Strategies

• Business Models:

• Prototyping with Numbers

• Design Metrics

• Business Metrics

• You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.  

• You can download the mp3 file by right-clicking here.

Show notes:

• 1:30 Intro & Industry Analysis: Identify and reimagine industry constraints

• 9:45 Competitor Analysis: Anticipate your competitors’ moves and outsmart them

• 16:35 Business Strategies: Create products that make competition irrelevant

• 23:30 Business Models: Figure out how to make money with your product

• 27:10 Prototyping with Numbers: Quickly estimate the viability of your ideas

• 35:00 Design Metrics: Measure value created for users

• 40:10 Business Metrics: Get fluent in the language of executives to convince them