#19 How Jonathan almost bankrupted AJ&Smart
The second episode of Business Design Jam was all over the place. But in a good way.
With Jonathan, founder of AJ&Smart and co-host of an awesome podcast Product Breakfast Club, we spoke about business models and concepts relevant for designers.
We talked about Tesla, PewDiePie, Microsoft' Xbox and a lot about AJ&Smart’s products and journey. Among other things, Jonathan told us how he nearly bankrupted the agency and how he solved it.
You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.
You can download the mp3 file by right-clicking here.
Show notes:
2:05 Tesla’s product strategy to create an affordable electric car (article)
5:45 How offering too much can hurt your business
8:50 How AJ&Smart started with expensive workshops before launching an online course
9:45 How to create baby steps to achieve your main goal (McKinsey’s Three Horizons)
12:00 How did AJ&Smart test their idea for an online course (testing viability)
24:20 How to create sales/business prototypes
26:50 Examples of million-dollar business ran by individuals
37:15 How Jonathan almost bankrupted AJ&Smart this summer