The new d.MBA Program
Learn business. Stop being told what to design. Start deciding what gets built.
1000+ designers from the world's best companies have graduated from the d.MBA Program
Program start: October 2025
Application deadline: Sunday, August 24th
Program seats and scholarships are limited and offered on first come, first served basis
Our alumni get results
Higher salaries, day rates, and faster promotions
The confidence and skills to build and run their own company
More influence on strategic decisions
Worth every dollar of investment.
Jordan Skedgweel,
Senior Product Designer
@Woolworths Group
It almost feels like a superpower!
Meenu Sara Mathai, Product/UX Designer @Cisco
I wish I had gone through it a decade ago!
Cyrus Kanga, ex-Senior Director of Design@Microsoft
Who is d.MBA for?
In-house
designers
Leap from execution to decision-making
Consultants &
Freelancers
Deliver stronger results and win higher-value projects
Design
Founders
Start and grow a design-led company that strives
Curriculum focused on designers’ unique needs
The d.MBA is a program that will make you a more influential designer, not a business person. The 5 modules cover all the relevant business topics for designers while honoring the human-centeredness that made you a designer in the first place. Each topic is explained through business rationale along with ideas for how to use them in your design work.
Core Modules
AI Accelerators
Understand the competitive arenas designers operate in. Understand how competitors create value, and learn how to shape business insights.
- Competitive Arena
- Competitor Research
- Value Chains
Learn how great companies compete and how to design a winning strategy for a product or venture.
- Porter's Generic Strategies
- Playing to Win
- Blue Ocean Strategy
Get familiar with various business models and learn how to design and test business models.
- Business Model Building Blocks
- Famous Business Model Patterns
- Framework for designing and testing business models
Plan a new venture or a product, estimate its potential, and create a rigorous testing plan.
- Market sizing
- Business case design
- Calculating business impact of design decisions
Use Hypothesis-Driven design to implement business and design metrics to measure progress of design work
- 101 of most important business metrics
- Design Metrics Canvas
- Hypothesis-Driven Design
Your d.MBA journey
The d.MBA is designed for full-time professionals, striking a perfect balance between structure and flexibility. Led by seasoned business designers, you’ll be guided through 1 monthly core topic towards your personal graduation project.
A format that works
The program is focused on effective skill acquisition with the ultimate goal of transferring what you learn into the real world. You can expect results after the first live session.
on-demand content builds fundamental understanding
a practice session anchors your learning
coaching call offers flexible support based on your unique challenges
Work on real case studies
Learning by doing is effective and fun. That’s why each practice session revolves around exercises based on real world case studies.
Graduate with 1:1 feedback
Your final milestone is a graduation project, solving a real-world challenge using a d.MBA framework. You’ll get personal, one-on-one feedback from d.MBA mentors to sharpen your thinking and strengthen your results.
When you graduate, you’ll receive a one-of-a-kind certificate. Each design is created with generative art, making it uniquely yours and proudly d.MBA. A new standard for wall-worthy certificates.
Program start: October 2025
Application deadline: Sunday, August 24th
Program seats and scholarships are limited and offered on first come, first served basis
The d.MBA network is different
The d.MBA community isn’t just another Slack group. It’s a living network of business-savvy design leaders from around the world — with an average of 8 years of experience, and a shared drive to grow.
Meet online and in person - from Berlin to Boston
Swap job leads and freelance opportunities
Share wins, dilemmas, and experiments
What our alumni say
d.MBA experience overview
Intake start: October 7th 2025
6-month online program
8-12 hours monthly workload
2 monthly live calls with mentors
Real world case studies
All sessions recorded and available on demand
First access to new content, tools and prompts
Lifetime access to program content
(video lessons, templates and cheat sheets)Personal feedback on graduation project
Curated cohort of senior designers
Graduation certificate
Tuition: € 4,800
Early bird scholarships: € 3,800
Strictly limited number
First come, first served
Application deadline: Sunday, August 24th
You’ll leave the d.MBA Program with
Program start: October 2025
Application deadline: Sunday, August 24th
Program seats and scholarships are limited and offered on first come, first served basis
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