The d.MBA.
Your pace.

Experience the self-paced d.MBA: our latest curriculum in a flexible format.

  • 7 hours of d.MBA’s latest video lessons

  • 12 hours of live call recordings

  • 6 original case study assignments

  • 20+ Templates and Cheat sheets

  • Tuition: €2,980

Sign up to the waitlist and be the first to know when new spots open up!

 
 

Business + Design = Magic

If you feel stuck in your design career, you came to the right place. Business literacy is a key to a successful and joyful design career. 

We couldn't believe design schools weren't teaching this stuff either. So, we created what became known as the Design MBA. We call it d.MBA. 

This is the only MBA built for designers. Learn the business stuff—without the business school baggage.

It teaches you how to:

Get out of the "design production line" work
(what others think design is)
Be staffed on impactful strategic work
(what we know design can do)
Become that Go-To Designer everyone looks for
(so we can do the work of our lives)

What’s included?

The Self-Paced d.MBA includes everything you need to become the Go-To Designer and have more impact.

 
 

Video Lessons of all Six d.MBA Modules

Includes 7 hours of the latest version of d.MBA curriculum, including Business Empathy, Business Strategy, Business Models, Prototyping with Numbers, Business and Design Metrics, and Design Your Impact. 

 

d.MBA Original Case Study Assignments

Practice your strategic thinking by working through 6 d.MBA original real-world assignments of companies like Netflix, Wikipedia, and Apple.

 

d.MBA Mentor Approach

For each case study, we’ll include the d.MBA Mentor Approach. A video showing how a professional business designer would approach the challenge.

 
 

Recorded Live Calls

Access to 12 hours of recorded live discussions from past cohorts, so you can benefit from student questions and mentor expertise.

 

Pro Resources

We have you covered with Cheat sheets and Miro templates for key frameworks to give you a head-start for your own projects.

 

Certificate

Upon completing the content from all 6 modules of the d.MBA curriculum, you’ll receive a signed d.MBA certificate.

 Ready to gain Business Confidence?

Applications for the Self-Paced d.MBA are currently closed. While you wait, take our free Mini Design MBA email course and learn 5 key business skills of top designers in just 5 days!

 Pragmatic MBA Curriculum. No fluff.

Business can feel like an exclusive club sometimes. The kind where everyone speaks in three-letter codes and nobody hands you a manual.

We’re here to make sure you don’t just nod along—you actually get it, and even enjoy the process.

The d.MBA is a program that will make you a better designer, not a business person.

The 6-module program covers all the relevant business topics for designers while honoring the human-centeredness that made you a designer in the first place. Each topic is explained through business rationale along with ideas for how to use them in your design work.

 

1. Business Empathy

Understand competitive arenas in which designers operate, understand how competitors create value, and learn how to shape business insights.

  • Competitive Arena & Arena Trends
  • Competitor Research
  • Value Chains

2. Business Strategy

Learn how great companies compete and how to design a winning strategy for a product or venture.

  • Porter's Generic Strategies
  • Playing to Win
  • Blue Ocean Strategy

3. Business Models

Get familiar with various business models and learn how to generate as well as test business models.

  • Business Model building blocks
  • Famous Business Model examples
  • Designing and testing Business Models

4. Prototyping with Numbers

Plan a new venture or a product; estimate its potential, and create a rigorous testing plan.

  • Market Sizing
  • Business Case design
  • Calculating business impact of design decisions

5. Business and Design Metrics

Use Hypothesis-Driven design to implement business and design metrics to measure progress of design work.

  • Intro to most important Business Metrics
  • Design Metrics Canvas
  • Hypothesis-Driven Design

6. Design your Impact

With a guest lecture of Daniel Burka (ex-Google Venture design partner) and Andrea Mignolo (President at IxDA), learn how to extend your circle of influence.

  • How business decisions are made
  • How to measure and show the value of design decisions
  • Creating and sustaining relationship with business leaders
 
 

 Learn business from business designers

 
 
 

Alen Faljic is d.MBA’s main instructor. You’ll see him in all of the program's video lectures. He is the founder of d.MBA, an ex-IDEO business designer and one of the leading business designers internationally. 

 

Franz Emprechtinger is d.MBA’s main mentor. You’ll see him in all of the recorded live classes, where he leads discussions, and answers student questions. Franz is a world-class business designer, and a co-host of d.MBA’s podcast.

 

What our students say

 

Want to join?

Applications for the Self-Paced d.MBA are currently closed. Join the waitlist to be the first to know when new spots open!

 

 FAQ

  • Self-Paced d.MBA is 100% online and hosted using a purpose-built platform Teachable.

  • The Self-Paced d.MBA program is built to fit into a busy schedule. It includes 7 hours of video lessons, 12 hours of live call recordings, and a toolbox of resources like 6 original case study assignments, practical templates, and cheat sheets to help you apply what you’ve learned.

    If you dedicate around 4 hours per week, you can comfortably wrap it up in about 6 weeks—stress-free. Of course, if you want to move faster or take your time, that’s totally up to you.

  • You get lifetime access to the video course, resources and free bonuses.

  • Unlike in the cohort-based program completing assignments is not a formal requirement. We want you to move at your own pace and jump around according to your individual needs and curiosity.

    However, watching all video lessons is a prerequisite to receive your certificate.

  • The self-paced version doesn’t include mentor interactions. This course is designed for you to work at your own pace, without the need for rigid schedule or guidance. However, you’ll have access to recorded mentor sessions from previous cohorts, where many common questions are already addressed.

  • The self-paced version is designed for independent learning, so there’s no access to a community.

    However, after years of running this program, we've anticipated many common questions, which are addressed throughout the materials and recorded live calls. You'll get access to these recorded discussions with other students and mentors, where many valuable insights and answers are already covered.

    And of course, if you have any issues accessing the content, we’re here to help with any logistical concerns.

  • Yes! You’ll be individually certified as a d.MBA graduate. Many of our graduates share their certificates on LinkedIn to show their achievement to their peers.

  • Absolutely! If you decide you want live interaction and community, you can always apply for the cohort. The amount you paid for the Self-Paced d.MBA will be deducted from the cohort-based program’s tuition.

  • Yes! If your company wants to buy 3 or more seats for the self-paced d.MBA, we’ve got special offers. Just reach out to us at hello@d.mba, and we’ll sort you out.

If your question isn’t answered here, feel free to email us at hello@d.mba.