Elisabeth Graf, d.MBA alum
Service Designer

“…I tackled this project with the client using the same approach I use with any of my clients who want to test out a new idea: that is, to first and foremost, determine the desirability and viability of any new idea. I wanted to ensure that this business could benefit from a possible innovation. Therefore, I decided to test out new business models with this client in the form of a collaborative workshop.”