#8 Kate Rutter @California College: How to measure and quantify design
Kate Rutter is an adjunct professor at California College of the Arts. She is a phenomenal UX designer with a strong background in arts and painting, so she sometimes refers to herself as a sketchnoter and graphic recorder. But she also combines her visual skills with data and metrics, particularly in her design process.
In the episode we spoke about:
why it makes sense to measure design,
how to find a design metric for your project,
and how you connect a design metric to business value.
Listen to the episode
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You can download the mp3 file by right-clicking here.
Show notes:
1:50 How Kate got into design?
7:05 Kate's early design project
10:40 Where did Kate get the idea to measure design?
14:30 How to find a design metric for your project?
18:30 What is a good metric?
22:40 What to do if you have the feeling that your metric is wrong?
27:30 Why should metrics be normalized (in form of ratios)?
33:30 Why is measuring design important?
39:30 How focusing solely on metrics can go wrong?
41:40 How do you find a design metric for physical products?
44:00 On what time frame should you collect and analyze data?
46:40 How do you connect a design with a business metric?
50:10 Kate's advice for young designers
51:50 What is one thing about design that Kate changed her mind about?
54:10 Being a designer consultant vs being a designer in a product company