#27 Misaligned incentives, sustainable brands, rightsizing, and corporate innovation
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The Business Design Jam is back. In the third session, David Schmidt, a business design partner at United Peers, and I discuss four business design topics:
how misaligned incentives fundamentally hurt user experience across different industries and what we can learn from Lemonade (insurance startup from USA),
why creating sustainable brands could be the next big wave in business innovation (we talked about Patagonia as an example here),
we discussed a question that a very few designers and entrepreneurs ask themselves: “how big should my company be” (hint: growing is not always the best answer),
and we discussed what separates a successful corporate innovation from the ones that are likely to fail.
If you want to add to our discussion, reach out to us on Linkedin (Alen, David) or Twitter (Alen, David).
You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.
You can download the mp3 file by right-clicking here.