What Is Business Design and How Do I Become a Business Designer

“I remember when I had the first interview for a business design internship at IDEO. I had no idea what it really was but I was too afraid to ask. I just made up my own definition. Some months later, I finally had enough courage to open this debate and figured out that others have a problem defining it too.

If we are not aligned on what it is, how can we expect others to accept it and start using it?”