Ups and Downs of Design Entrepreneurship: The Dunning-Kruger Effect in Design

 

Have you ever designed a sleek new prototype—thoroughly convinced of its brilliance—only to discover glaring usability problems after testing it with customers? 

This experience often stems from the Dunning-Kruger effect—a cognitive bias in which limited knowledge leads to overconfidence, and high levels of expertise can lead to self-doubt. 

Many designers experience this knowledge rollercoaster when venturing into business concepts for the first time. Whether building business confidence to strengthen your design impact or embarking on a new venture as a founder, learning to recognize knowledge blindspots and when you're most prone to misjudging your expertise is crucial.

So, we're excited to host Pablo Stanley, founder of Musho & Lummi—AI design tools—as he explores the impact of the Dunning-Kruger Effect on his journey as a designer and entrepreneur. Join us we discover how initial ingenuity can spark adventurous innovation in the dynamic world of design and AI.

 

In this d.MBA virtual event, we'll explore:

What the Dunning-Kruger effect is, and how it can impact our decisions as designers and entrepreneurs

Pablo’s personal experiences of the effect at Carbon Health, Blush, and his latest startup: the AI design tool Musho

How to recognize the patterns of overconfidence as designers, and ways to embrace perseverance and continuous learning to overcome it

 

Curious if the Dunning-Kruger effect impacts your design process and strategy?

The event is over, but you can still catch up! Enter your email to receive the recording directly in your inbox.

 

Special guest:

Pablo Stanley co-founded Musho, Lummi, and Together, an art studio for educational design materials. He was a Lead at InVision, Staff Designer at Lyft, and co-founded Carbon Health. He conducts design workshops, hosts a design podcast, manages Latinxs Who Design, gives talks worldwide, and writes silly comics.

 

Your host:

Tom Prior, is a Digital Product Designer, Design Strategist, d.MBA alumnus and also your host for this event. Tom has two decades of experience, and is passionate about helping fellow designers gain more confidence in their understanding of business.

 

Do you want to learn business skills relevant for designers?