How To Measure Design and Its Impact
Design icon Paul Rand famously said that “Design is the silent ambassador of your brand”. But how do you know if your silent ambassador is doing its job effectively?
One way is through the use of design metrics.
Yet, the quest to measure and quantify aspects of design can often feel like trying to catch lightning in a bottle.
The truth is, metrics in design are a challenge. But they are also a powerful indicator of progress and improvement.
So how do you measure design, and become more confident in choosing the right design metrics in the first place?
That’s exactly what we explored in our d.MBA virtual event with the wonderful Vitaly Friedman, Creative Lead of Smashing Magazine and Senior UX Consultant of the European Parliament.
In this d.MBA virtual event, you will learn:
How to choose the right UX metrics to measure design quality
The entire process for establishing and tracking Design KPIs
How to connect business goals with design initiatives
Ready to learn how to measure and align design with business goals?
The event is over, but you can still catch up! Enter your email to receive the recording directly in your inbox.
Special guest:
Vitaly Friedman, is a co-founder of Smashing Magazine and an industry leader in design and development. He consults for clients including the European Parliament, curates Smashing Conferences, and helps shape the industry with his expertise and passion.
Your host:
Tom Prior, is a Digital Product Designer, Design Strategist, d.MBA alumnus and is also your host for this event. Tom has two decades of experience, and is passionate about helping fellow designers gain more confidence in their understanding of business.