#48 Rita Gunther McGrath - The end of competitive advantage
Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.
She is an author of Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.
In this podcast we talked about:
how and why we should prototype with numbers,
why the era of sustainable competitive advantage is over,
and how can designers explain “inflection points” to business leaders (per Rita’s new book Seeing Around Corners).
You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.
You can download the mp3 file by right-clicking here.