#44 Why IKEA offers 0.99$ hot dogs?
In the 5th Business Design Jam, Alen and Franz (also a mentor in the d.MBA), discuss business design stories such as:
why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars,
how Soul-Cycle created a competitive advantage by designing for their employees instead of customers;
and why designers should co-create with lead users, not just test after designs are made.
If you want to add to our discussion, reach out to us on LinkedIn (Alen, Franz).
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