#5 Bobby Ghoshal @Candid Co: How to do user research that is rooted in business
Bobby Ghoshal is a co-host of a famous design podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business.
In this episode we spoke about:
how to do user research that is rooted in business problems
how to measure and present results of your design work,
and how to hire and train a design team to become more business-savvy.
Listen to the episode
You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.
You can download the mp3 file by right-clicking here.
Show notes:
3:55 How did Bobby get into design?
7:45 How 11-year old Bobby sold his art to parents
11:20 How Bobby's early sales experience translated into design
13:30 How to recognize if a designer is business-savvy?
16:40 How to train a designer to become more business-savvy?
21:30 How Bobby and his team does user research that is rooted in business challenges?
36:45 How does design team at Candid Co track and present results of design work?
41:15 Bobby's advice for designers who are just starting
46:25 What is one thing Bobby changed his mind about design after recording High Resolution?