#88 Sonos - Business Design Teardown
Can you hear that? It’s the sweet sound of another business teardown, this time focused on a company that’s all about great listening experiences…. Sonos!
From slick unboxing and setup to seamless connectivity, Sonos has designed a product experience that is the envy of the hardware world. But is it the envy of the business world, too?
In this episode, Alen, Franz, and Tom take a deep dive into the strategy, brand, and financials behind one of the design world’s most admired brands. We discuss:
How a brave bet on WiFi connectivity set the scene for Sonos’s future success
Why mass adoption of streaming was key to Sonos’s growth strategy
How Sonos can continue to fight its corner in the notoriously tough hardware market
Headphones, content, or business model innovation… where are the opportunities in Sonos’s future?